Sunday, 19 September 2010

Cloverfield - Teaser Trailer



I personally think the director J.J. Abrams has absolutely mastered the art of the teaser trailer and movie secrecy. I haven't seen any other director able to hide his film as long as he has. This is a brilliant example of what a teaser is supposed to do. It gets you interested in the movie and just leaves you wanting more. Some may say that it went a little extreme with the 'leave you wanting more' part of it, but it manages to give you key information without spoling the story of the movie; it's obviously a monster movie, you know when the release date is, and it gives a sense of the new style of handheld filmmaking we're going to see. Say what you will about the film, but this trailer definitely unique and pleasing to the eye.

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